Services & Samples
How I Can Help Your Business
As a former Marketing and Operations executive, I understand that every company is unique... That's why I work closely with each organization and its teams to develop a customized marketing strategy tailored to their specific needs and goals. I'm here to help you maximize your return on investment by implementing proven marketing techniques that are designed to speak to your audience and generate more business.
I don't have pixie dust, but I do have 20+ years of experience. Let's work together and make magic!
Services from theMartinezMarketer
Fractional CMO
Campaign Launch
Campaign Launch
Unlock more for your company. I'm a Full Stack Marketing Executive who can lead your team in strategic marketing planning and execution as well as create templates and SOPs for ongoing traction.
Campaign Launch
Campaign Launch
Campaign Launch
Fly to greater heights. Let's meet critical goals by executing calculated marketing campaigns customized for your industry, your audience, your brand.
Branding
Campaign Launch
Content & Copyrighting
Create deep roots. I can assist you in better understanding who your company is and how that is being conveyed to your customers to grow relationships and convert sales.
Content & Copyrighting
Content & Copyrighting
Content & Copyrighting
Create a consistent flow of communication that feels refreshing for your audience. I can create communication plans, write industry-related content, ghostwrite, edit, and more.
Content & Copyrighting
Social Media
Send out messaging that matter. With a solid email marketing plan, I can help your team consistently reach perspective buyers, creating touchpoints that lead to sales.
Social Media
Content & Copyrighting
Social Media
Flutter across your prospects' screens. Through social media I can create continual touchpoints that lead to greater engagement.
Operations Clean-Up
Operations Clean-Up
Operations Clean-Up
Find synergy where there was once chaos and outdated processes. I can work with your team to streamline processes, organize data and workflows, and create policies & procedures they will keep your company moving forward with growth in mind instead of headaches.
Events
Operations Clean-Up
Operations Clean-Up
Leave an indelible mark with your next event. Whether you are hosting the actual event or attending as an exhibitor or sponsor, I have experience with complete event planning, management, and marketing, including events as small as online webcasts and board meetings to multiday workshop and major tradeshows and expos.
Keynote & Trainings
Operations Clean-Up
Keynote & Trainings
Allow me to be your trail guide. As an experienced speaker and trainer on a variety of topics, I love meeting an audience where they are at, drawing them in, and bringing them along an amazing journey that they can continue forward feeling energized and ready to make a difference.
Examples of Work
Integrated Campaigns
I've developed and implemented strategic planning of multi-channel marketing, effectively managing a budget of over $1 million to launch products and drive brand awareness. The image shows one integrated campaign I created for a client that had a major change in the brands they carried and hadn't done any active marketing in about a year. They had minimal budget and therefore we leveraged grassroots tactics. I started with digital announcements that included press releases, social media posts, and email. Then, I created enhanced tools and literature for the Sales Team, including print and digital flyers, competitor comparisons, and value breakdowns. I layered in blog articles to show the thought leadership behind the changes and integrated these with digital outlets, creating a more consistent output of information from the company as a whole and as resources for the sales team. Finally, we began to do major customer-specific campaigns to organizations like Best Western Hotels, that targeted their specific-needs with direct messaging.
Branding
Branding is more than colors and logos, it's what others say about you when you aren't in the room. I've sat with companies to figure out from them and their clients who they are and who they want to be. This has led to brand refreshes as well as complete brand redesigns. I've not just helped with logo redesigns, brand guidelines, and tone adjustments, but full implementations internally and externally across all outlets to breathe new line into companies, how they perceive themselves, and how they go to market. The example here shows part of the brand guidelines I helped a company implement during a brand refresh as they didn't have one previously. We created a new logo under their DBA and outlined who the organization was holistically and how to convey that moving forward. This then translated into updates across their website, social media, collateral, employee sig files, voicemails, new templates, and more.
Copywriting
I've had the pleasure of writing and ghostwriting, generating content and thought-leadership pieces, and editing many different types of pieces. This image includes samples from a published article, blog post, and press release. I've also generated email and newsletter content, sales messaging, official rules, standard operating procedures, and more (including editor of an academic textbook).
Email Marketing
More than Open Rates (though I achieved an average of 60% for one company) email marketing is another opportunity to engage with your core audience. Messaging has to be concise and driven. I have experience with sales and event promotions, special offers, thought leadership, newsletters, and beyond to cultivate Click Through Rates that matter. The examples in the image include an edition from a regular newsletter for one company, a sales promotional email to a targeted audience from another, and an educational email for a third organization.
Social Media
Anyone can post online, especially with the advent of AI. Creating a campaign that speaks to your audience, shows who you are as a brand, and cultivates engagement is another thing. I've helped companies find their voice online and create content calendars that are manageable to maintain on an ongoing basis. The example here are just a few posts from an awareness campaign that I implemented for one small business. For a larger, global organization, my efforts increased social media engagement in the first 6 months, garnering 34% more LinkedIn Followers (doubling the rate of acquisition YOY).
Data & Process Management
Understanding stakeholder needs, user-friendly interfaces, and IT-speak is a craft I've honed over the years. I've worked on technical specifications for specialized website functionality, implemented entire new CRMs, and officewide updates, including VOIP calling, role-based email SOPs, automated workflows, the transition to online applications, reorganized Shared Drives, and rolled out policies and procedures that create streamlined workflows. I can help your company implement its next innovation with the mind of a business analyst and project manager too. One example of this was when I conducted cost/benefit analysis of marketing platforms, achieving 44% savings and efficiency improvements while boosting return on investment.
Speaking & Events
I am a seasoned public speaker having emceed regular workshops, spoken internationally leading key meetings, taught workshop and conference sessions with industry and audience-specific presentations, and more. I am available to hire for your next event!
Events large and small are a fun, though detail-heavy, arena that I thrive in. I have worked on every sides of events. As an exhibitor and sponsor for large conferences such as ASIS and ISC-West, bosting over 20,000 attendees, I was responsible for marketing collateral and demos while also and working the sales floor for booths ~50'x100'. On the other end, I've been the department lead for trade associations which host their own conferences and expos as well as held online webinars, in-person training workshops, and highend board meetings. I've been responsible for and hands-on for every detail from site selection, contract negotiation, determining and selling sponsorships and the expo floor, coordinating F&B, agendas and session content, arranging speakers and keynote handing, and beyond. For one conference I managed, my team exceeded sales targets and achieved a 50% annual increase in conference sponsorship revenue through strategic enhancements to the sponsorship program, while garnering record attendance and 100% attendee satisfaction reviews.
Website Redesign
I work with your web developers to implement and refresh sites that need more engagement, from re-evelatued navigation, reimagined layouts, updated content and SEO, and key functionalilty. I've managed nearly 100 websites and microsites for different brands across industries, ensuring continuity, sales funnels for lead capture, and user-friendliness. I've also executed complex website functionality, ensuring quality assurance and user acceptance testing for better user experience. The example site shown here was modified from roughly a 10-page site to over 30 pages, better outlining product and serve offerings, allowing for audience-research prior to contact, and creating a sales funnel for lead capture. I worked with the owners on desired outcomes, created the recommended navigation, wrote/re-wrote the site content, and worked with their web development team to revamp the site, while implementing 301 redirects, updated graphics, and more per the client's desires.
Industry Journals
I have acted as the editor in chief for four different industry journals (print and digital), overseeing content inclusions, guest submissions, ghostwriting for key contributors, and ensuring seamless production to meet publication deadlines. I have worked with content contributors, stakeholders, graphic designers, advertisers and printers to ensure inclusions met reader needs and continuous education credits. Pieces included articles that assisted SMBs with business practices, regulatory compliance, contractual language, growth initiatives, industry news, ad space and more. Shown are covers for two different journals I helped launch for industry trade associations.
Catalog Production
Catalogs require a different type of content and management oversight than other collateral. I have project managed, written copy for, and edited multiple service and product catalogs in vastly different industries for niche audiences, in both the B2B and B2C space (examples of one each shown). For one organization I helped implement a global re-branding strategy that unified brand presence, resulting in a 60% increase in catalog procurement and a 39% reduction in year-over-year print expenses (and this was before they moved to a digital catalog). Two of these catalogs won American Marketing Association (AMA) Spectrum Awards.
And More...
As a marketer, I've done it all over the years. Some additional initaitves I've assisted companies with include overseeing a multidisciplinary team and external partners in executing graphic design, content production, and digital marketing, including search engine optimization (SEO), and pay-per-click advertising (PPC). For one company, I increased organization advertising sales by 21% in the first year taking over by engaging client relationships. For another organization I coordinated product award submissions, achieving six industry accolades for an innovative energy-efficient power supply before its market introduction. And for a third, I led a brand redesign project, enhancing packaging for improved branding, ergonomics, sustainability, and cost efficiency, resulting in optimized shelf presence. Let's discuss how I can help your team achieve its goals as well.